We received an early look at a study being undertaken by Aberdeen Group. It’s a research study into the B2B Teleservices industry. It’s called “B2B TeleServices and Technologies: The 2008 Buyer's Guide”. (As far as we are aware, this is the first attempt into a study of this kind.) An initial highlight is that of the 200+ initial respondents, about 33% of their lead generation budgets are being dedicated to outsourced B2B teleservices. That was a rather surprising finding. Moreover, the expectations are that for companies that are viewed as part of the “Best in Class” group this ratio will probably rise to 40% or more. Stay tuned.
How much of your budget is being invested in B2B Teleservices? Maybe it’s time for a review? If 40+% of “Best in Class” companies are making a substantial investment, and they’re the market leaders, then there must be something to it.
If you are interested in participating in the study you can do so by clicking here.