Aberdeen Consulting B2B Teleservices Study

We received an early look at a study being undertaken by Aberdeen Group.  It’s a research study into the B2B Teleservices industry.    It’s called “B2B TeleServices and Technologies: The 2008 Buyer's Guide”.  (As far as we are aware, this is the first attempt into a study of this kind.) An initial highlight is that of the 200+ initial respondents, about 33% of their lead generation budgets are being dedicated to outsourced B2B teleservices.  That was a rather surprising finding.  Moreover, the expectations are that for companies that are viewed as part of the “Best in Class” group this ratio will probably rise to 40% or more.  Stay tuned.

How much of your budget is being invested in B2B Teleservices?  Maybe it’s time for a review?  If 40+% of “Best in Class” companies are making a substantial investment, and they’re the market leaders, then there must be something to it.

If you are interested in participating in the study you can do so by clicking here.

 

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