Closing the loop with Sales Reps is one of the biggest challenges facing companies engaged in sales lead generation programs. To assist ETI clients win more new customers and higher initial orders ETI launched (with a limited number of clients) our unique “Giveback for Feedback” test program last June.
With the clients’ cooperation to this end we extended an offer to each salesperson that in return for feedback on the leads assigned to them, ETI would make a contribution to their favorite selected charities.
I’m happy to report that success became evident in the first 6 months. The amount of feedback showing the back-end results was phenomenal and as - a result because of the great participation of the sales forces involved - ETI has already contributed over $2,000 to the nominated charities!
In most cases the feedback confirmed the quality of the leads being handed over, and in others the feedback highlighted some areas of possible improvement (which enabled ETI to immediately take pro-active action). Furthermore, the process has enabled us to build closer relationships with all the stakeholders involved.
Here is what one Sales Director wrote to his sales staff ...
I wanted to share with ALL of you in regards to the charitable contributions made by ETI based on your joint efforts in 2nd half of 2014. The gesture by ETI to offer donations to multiple charities is a testament to the quality of the group we have been working with for the past several months and no doubt has a special impact this time of year.
… Special thanks to those from the ETI Team!!
We are greatly appreciative of all the clients and sales staff that participated.”
Our target for 2015 is to generate a minimum of $10,000 for the charities as we roll and expand the program to all our clients.
If you would like to know how your company can benefit sooner from our “ Giveback for Feedback” program, please call 1-800-466-4384 and select option 1.