Is there such a thing as Sales and Marketing Harmony?

Some say they have accomplished it, but they infrequently share how (if they really know how).  Many marketers say that sales and marketing harmony is an oxymoron.  Salespeople refuse to think anyone can produce sales but them. We know that those that achieve S&M harmony are said to perform wondrous deeds in the name of revenue.  In this CRM Radio interview with Giles House of Callidus Cloud, we tackle sales and marketing harmony building. The CRM Radio host is Jim Obermayer.

 

About the Guest Giles House - SVP and CMO of Callidus Cloud  

 

Mr. House is an experienced marketing executive with a proven track record of successfully marketing and selling business software and technology. At CallidusCloud he is responsible for the company’s global marketing activities, communications, product strategy, brand and sales enablement programs.  As a thought leader, House regularly speaks on sales and marketing, and has been interviewed by leading publications such as Inc., VentureBeat, MarTech Advisor and CRM Magazine.

 

About CallidusCloud

 

CallidusCloud is the global leader in cloud-based sales, marketing, learning, and customer experience solutions. It enables organizations to accelerate and maximize their lead to money process with a complete suite of solutions that identify the right leads, ensure proper territory and quota distribution, enable sales forces, automate configure price quote, and streamline sales compensation — driving bigger deals, faster. Over 5,000 organizations, across all industries, rely on CallidusCloud. 

 

About CRM Radio

 

CRM Radio is a weekly live internet radio program on the Funnel Radio Channel.  It is broadcast at 11 AM Pacific time GMT +6. 

Real Time Web Analytics