SLMA Radio Interview

I was interviewed last week by Will Crist of the SLMA for their weekly Radio podcast.

During the interview we discussed the impact of Marketing Automation on complex B2B Lead Generation efforts as well as other solutions that ETI provides.

Ultimately the primary point  made is that in the area of Complex B2B sales lead generation and qualification, the requirement to engage in a consultative dialogue in order to understand the pain, needs and challenges of prospects is an essential part of the Demand Generation equation.

I'm 3rd up ... about 20 minutes into the session.

Michael Falkson

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